During the Apple WWDC event of 2023, when the iPhone 15 series was announced, a major part of their event was centred around their sustainability efforts, focusing on reducing their carbon footprint and moving towards greener manufacturing processes for electronic devices. This commitment to sustainability reflects a broader shift in the industry, with consumers becoming more conscious of the lifecycle of their electronics and businesses increasingly looking for ways to align with these values.
The rapid innovation cycle and planned obsolescence of smartphones have produced a growing secondary smartphone market. Whether you’re an individual trading in his or her own personal cellphone, or a vendor buys and sells smartphones in large volumes, navigating the used electronics space is difficult
At the same time, the global electronics market has seen a rapid increase in demand for affordable, pre-owned, and refurbished devices as customers seek more sustainable and cost-effective alternatives to new products. However, access to reliable, cheap, and certified pre-owned electronics has been a challenge for many businesses and consumers. This gap in the market presents a significant opportunity for a wholesale platform that connects businesses with high-quality, vetted electronics at competitive prices.
Eze Wholesale was founded to address this need: to create a streamlined, efficient platform where businesses can access bulk electronics, including refurbished devices, directly from trusted suppliers. By facilitating access to pre-owned devices and reducing reliance on new product manufacturing, Eze Wholesale not only helps businesses lower costs but also contributes to the broader push for sustainability by extending the lifecycle of electronics.
The informal, fragmented market lacks transparency and has untrustworthy actors participating. Most importantly, prices for these used commodities fluctuate wildly.
However, the challenge lay in building a platform that could handle large-scale inventory management, ensure product quality, and give businesses the confidence to make significant purchases. The existing marketplace solutions were often fragmented, inefficient, or lacked transparency in sourcing, making it difficult for companies to trust the process.
Due to the poor architecture of the product so far, it was unable to drive sales, a lot of the traction was still dependent on sales reps doing offline transactions and coming on the product to create invoices to register to transactions. This was generally because the platform was unusable and users preferred to have sales reps do the whole work.
The problem I set out to solve was twofold: to create a more efficient, scalable, and transparent wholesale platform that could meet the growing demand for affordable electronics, and how could I redesign the Eze Wholesale platform to address the needs of a more eco-conscious market while maintaining efficient operations and offering a seamless user experience?
Duration
12 Months
Platform
Web ( Responsive for mobile devices)
Deliverables
Research
Wireframes
Prototypes
Design System
Collaborated with
Product Managers
User Researchers
Data Analyst
Product Designers